Work About Experience Contact
Motion

Mahmoud Ibrahim

Lead Product Designer · Dubai, UAE

Designing Products People Actually Use.

15+ years building AI-enhanced digital experiences across MENA — from consumer apps to B2B platforms. Arabic-first. Data-driven. Startup-ready.

View Case Studies → Download CV
Scroll
Portrait of Mahmoud Ibrahim, Lead Product Designer
Product Designer
About Me

I connect technology to people.

I'm a product designer who works at the intersection of design, business, and AI. My goal in every project is the same — achieve real user satisfaction while balancing what's technically feasible and what's good for the business.

I'm known for being fast-paced, self-reliant, and for asking a lot of questions.

AI-Enhanced UX Arabic-First Design B2B / B2C Mobile-First Design Systems MENA Markets
Proven Impact

I don't just ship screens — I move the numbers that matter to the business.

Revenue
+0%
Revenue liftCheckout & PDP/PLP redesign — Tamanna
Efficiency
−0%
Support load cutAI self-service chatbot — InstaShop
Satisfaction
0
User CSATAcross AI-powered experiences
Track record
0
Products shipped15+ years across MENA — B2C & B2B
Selected Work

Case Studies

AI InstaShop AssistantOnline · replies instantly
Where is my order? It’s running late.
Order #4821 is with your rider — about 6 min away. Want live tracking?
Track order Report issue Refund
AI · Conversational UX · Mobile App

QA Chatbot — AI-Powered Self-Service

InstaShop · Delivery Hero · UAE / MENA

Replaced a fully manual support ticketing system with an AI-driven conversational chatbot. Handles order issues end-to-end across 5 order states, localized in 3 languages.

68% Self-Resolution 55% Queue Reduction 4.6/5 CSAT 42% Faster Resolution
View Case Study →
9th Edition 26 Global Tech Festival
STEP
CONF
Dubai Riyadh London
Web · UX Strategy · CMS Architecture

Step Conference — Global Website Redesign

Step Conference · Freelance · 2026

Full UX/UI redesign and platform consolidation for the region's leading tech festival, now expanding globally. CMS-driven architecture supporting multiple cities and annual editions — content editors manage any edition without touching the design.

Watch Walkthrough →
/// Blackbox — Decoded
Product Design · Case Study

Blackbox

Product Design Case Study

An in-depth product design case study — problem framing, process, and outcomes. Open the full breakdown to explore the work end to end.

View Case Study →
Experience

Where I've Worked

Nov 2023 – Present
Product Design Lead
InstaShop.ae · Delivery Hero · Dubai, UAE

Cross-functional design leadership across consumer app, B2B dashboards, AI features, and design systems. Products used by millions across UAE and Egypt.

Jan 2022 – Nov 2023
Product Design Manager
Andela · Remote (New York)

Managed product design for a global tech talent platform backed by SoftBank and Google Ventures.

Sep 2022 – Jul 2023
Staff Product Designer
Tamanna.com · Alshaya Group · Dubai, UAE

Led UX across a B2C fashion e-marketplace. Drove a 20% revenue increase through checkout redesign and PDP/PLP optimization.

Jan 2020 – Sep 2022
Product Designer
Tradeling · B2B eMarketplace · Dubai, UAE

Led UX for MENA's largest B2B marketplace — promotions engine, subscription plans, and design system.

Oct 2016 – Jan 2020
Product Design Engineer
SEERA Group (Almosafer / Tajawal) · Dubai, UAE

Transformed a traditional travel agency model into digital consumer experiences across flights and hotels.

2008 – 2016
Freelance + Early Career
Saudi Arabia & Egypt

Government websites · Qabail platforms · E-commerce (WordPress, OpenCart, Magento) · Al Qatari Group · Topline. UI roles at Vodafone, Nahda University, Fixed Solutions, and Zwaar.

Skills

What I Bring

UX Research & Strategy95%
Conversational AI Design92%
Mobile-First Product Design96%
Design Systems94%
Arabic / RTL Design98%
B2B Dashboard & Internal Tools90%
Prototyping & User Testing93%
Cross-functional Leadership91%
Tools
FiFigma
MiMiro
FrFramer
PrPrinciple
HoHotjar
JiJira
SlSlack
AIAI Tooling
Giving Back

Mentoring the Next Generation

ADPList

Design Mentor · Aug 2021 – Present

Supporting emerging designers globally with portfolio reviews, career guidance, and design critique.

CreateApps Championship

Startup Mentor · Dubai Chamber · Active

Helping early-stage UAE startup teams shape product strategy and design thinking.

Let's Talk

Open to Senior & Lead Product Design Roles.

UAE · Saudi Arabia · Remote

Currently available for new opportunities. I bring 15+ years of MENA market expertise, Arabic-first design fluency, and proven AI product experience.

Available for new opportunities
Send Email → LinkedIn →
[email protected]  ·  +971 54 360 6599